Weaponize Your CRM: Meet the "Competitor Kill Sheet" Agent

This Competitor Kill Sheet Agent is a specialized adaptation of the foundational "Pre-Flight" agent, which provided a broad overview of a prospect. This new category is a refined, aggressive version designed specifically for real-time competitive positioning.

The Problem: Outdated Talk Tracks

Most sales reps struggle with real-time competitive positioning during a deal. They enter high-stakes calls armed with "battlecards" that are months old, only to find out the prospect was just offered a new pricing tier or a discount that isn't in the official collateral.

The Adaptation: From Research to Combat

We have adapted our existing "Pre-Flight" research logic into a new category: The Competitor War Room Agent. This agent doesn't just summarize a company; it scours the web for a competitor’s latest G2 reviews, recent pricing changes, and "lost-to" notes to arm your reps with tactical ammunition.

The Gemini + Tavily Stack:

• The Brain (Gemini): Gemini acts as a tactical strategist, taking raw search data and translating it into "Wedge" questions designed to plant doubt in a prospect's mind.
• The Eyes (Tavily): This tool bypasses standard SEO noise to find high-signal intelligence, such as specific pricing hikes or recent negative review trends from 2025-2026.
• The Nervous System (n8n): The workflow connects your CRM directly to Slack, delivering a "Kill Sheet" the moment a competitor is mentioned in a deal.

How the "Kill Sheet" Workflow Functions

This agent is a plug-and-play n8n template that monitors your CRM for a specific trigger—like a competitor being added to a deal field or mentioned in a post-call transcript.

1. Trigger: A CRM update or Post-Call Scribe detects a competitor.
2. Advanced Research: Gemini uses Tavily to perform three deep-dive searches: pricing changes, recent G2 complaints, and direct comparison articles.
3. Synthesis: Gemini maps these findings against your internal value propositions stored in the Configuration Node.
4. Delivery: A Slack alert is sent to the rep with a ready-to-use "Kill Sheet".

The "War Room" Output

The agent delivers a high-impact Slack notification that looks like this:

Heads up: Prospect mentioned [Competitor X].

💣 THE LANDMINE: Last week, [Competitor X] changed their enterprise tier pricing, removing 24/7 support for mid-market clients.

🔪 THE WEDGE: "I'm curious—how are you planning to manage support overhead if [Competitor] moves you to their new tier?"

📊 THE PROOF: Recent G2 reviews (Jan 2026) cite a 15% increase in latency since their latest UI update.

Setting Up the Adaptation

If you are already using agents from AI Sales Agent HQ, this setup will feel familiar:

• Import the JSON: Load the template into n8n.
• Configure Your USPs: Update the "Configuration (Edit This!)" node with your own brand's "Winning" counter-arguments.
• Connect Gemini & Tavily: Add your API keys to enable real-time reasoning and advanced web retrieval.

Stop losing deals to competitors because of outdated talk tracks. This agent ensures your team is the most informed in the room, every single time.

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