Stop Sending "Just Checking In" Emails. Build This Signal Agent Instead.
The "Middle of Funnel" is where deals go to die.
We’ve all been there. You have a qualified opportunity in Stage 3: Proposal Sent. The demo went great. The champion was excited. And then... silence for two weeks.
Most reps react with the single most destructive email in sales: “Just checking in to see if you have any updates.”
It adds no value. It creates guilt, not urgency. And it usually gets ignored.
The best reps don't "check in." They re-engage with relevance. They wait for a trigger—a funding round, a new executive hire, a product launch—and they use that news to restart the conversation.
The problem? No human has the time to Google every single open opportunity every single morning to check for news.
But an AI agent does.
Meet the Mid-Funnel Signal Agent
We built a workflow in n8n that automates the research habit that every top performer has but rarely executes consistently.
Instead of waking up and wondering who to email, your reps wake up to drafted emails based on real-time buying signals.
How It Works
This agent runs on a simple but powerful loop every morning at 8:00 AM:
- Fetch (The Context): It pulls every "Active" deal from your CRM (HubSpot, Salesforce, or Pipedrive).
- Research: It uses Tavily to perform a live web search for each company, specifically looking for new news: funding, hiring, expansion, or product launches.
- Analyze: This is the magic step. We feed that news into Google Gemini with a strict prompt: "Is this actual news, or just noise?" It filters out stock price fluctuations and generic PR to find the real buying signals.
- Action: If a signal is found, it doesn't just ping you. It drafts the email in Gmail for the AE.
- Subject: "Congrats on the Series B"
- Body: Ties the news directly back to the deal context (e.g., "Saw you just raised... usually that means you need to scale X... which is why we discussed Y.")
Why This Matters
This solves the "Execution Gap" we talk about constantly.
Every Sales VP knows their team should be researching prospects before following up. But doing it manually for 30+ opportunities is impossible.
By automating the detection of these signals, you shift your team from "polite nudging" to "strategic consulting." You stop asking for attention and start earning it.
Get the Template
We believe every sales team should have this capability. We’ve packaged the entire n8n workflow, including the prompts for Gemini and the search logic for Tavily, into a ready-to-import JSON file.
Subscribe to the AI Sales Agent HQ Newsletter to access this template (and our entire library of agent blueprints) for free.
