Stop Practicing on Real Leads: Introducing the AI Roleplay Coaching Agent

In high-stakes sales, your first call with a "Skeptical CTO" shouldn't be with an actual prospect. If you mess up that call, you burn the lead. It's that simple.

Yet, most sales teams do exactly this. They treat their pipeline as a practice ground because scheduling live roleplay sessions with managers is logistically impossible at scale.

Today, we are releasing the Sales Roleplay Coaching Agent—a voice-based AI simulator that lets your reps practice their pitch, handle objections, and get graded instantly, without risking a single dollar of revenue.

What This Agent Does

This isn't a text chatbot. This is a voice-first agent powered by Vapi and n8n. Your reps speak to it just like they would a real prospect.

The agent simulates four distinct, difficult buyer personas:

1. The Skeptical CTO: Demands technical proof and hates marketing fluff.
2. The Budget-Conscious CFO: Obsessed with ROI and cutting costs.
3. The Eager VP of Sales: Wants to buy but needs help building a business case.
4. The Protective Gatekeeper: A protective assistant whose only job is to block you from the CEO.

How It Works

We built this workflow using n8n, Vapi (for ultra-low latency voice), and Google Gemini (for the scoring logic).

Here is the automation loop:

1. The Call: A rep initiates a voice call via the Vapi interface.
2. The Persona: n8n dynamically configures the AI's personality and difficulty level (Easy, Medium, or Hard).
   • Hard Mode is designed to be stressful—the AI will interrupt, challenge assumptions, and demand evidence.
3. The Conversation: The rep navigates the call in real-time.
4. The Analysis: Once the call ends, the transcript is sent to a Gemini agent acting as a "Master Coach."
5. The Scorecard: The agent grades the rep on a 1-10 scale across 7 categories, including Discovery, Active Listening, Objection Handling, and Closing.

Why It Matters

This workflow creates a "safe failure" environment.

• Objective Feedback: Humans are biased; the AI uses the same strict rubric every time. It gives specific feedback on exactly which questions the rep missed.
• Repetition: A rep can practice handling the "Your price is too high" objection 20 times in a row until they nail it.
• Manager Efficiency: Instead of listening to hours of call recordings, managers can simply review the generated "Key Moments" and "Strengths/Weaknesses" summary.

Get the Template

Don't let your team learn the hard way.

Subscribe to AI Sales Agent HQ to download this free Roleplay Coaching Agent template, complete with the Vapi configuration guide and our pre-built persona prompts.