Many companies outsource functions that are not core to their business. Buying a product or service from a third party can be more cost efficient, thanks to specialization and economies of scale. Fewer distractions allow management to serve customers better by focusing on the handful of things a company does
In the go-to-market technology space, we’ve seen countless "next big things" that turned out to be minor iterative improvements. The rise of the autonomous AI Sales Agent is not one of them. This is a fundamental, ground-floor re-architecture of how companies will generate pipeline and close sales.
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